TikTok广告是新的营销工具

2021年7月7日

TikTok is now the seventh-most used social media platform, 和 it has taken the world by storm. 病毒视频构建平台由字节跳动公司拥有, 一家中国跨国互联网技术公司. The app has completely changed the social media game 和 given everyone a safe space to become an internet phenomenon overnight, as well as allowed companies 和 businesses to market their ideas in a unique 和 curated manner.

其次, the app prevails dominance against other look-alikes on the market due to its ongoing trends, 舞蹈的挑战, 使用流行的过滤器. The culture that envelops TikTok is the level of Youtube 和 Instagram edited videos combined in a bite-sized quality that keeps users transfixed to their phones over the content created in an aesthetically pleasing manner.

TikTok’s customer base spans several 年龄s from young to old, 从各种专业人士到名人. The app is loved by many including businesses such as Amazon, 辣椒, 《bt365平台》, 甚至是NBA. Most companies that use TikTok explore the advertising option as one of the best ways to lever年龄 their advertisements to reach a larger audience.

广告TikTok 帮助公司接触年轻人, energetic audience that loves to share great content but t在这里’s more to than meets the eye. TikTok presents an enormous opportunity for its users to advertise on its platform.

Let us break down the rules of advertising on TikTok to lever年龄 it to your business’s best abilities.

1. 你的广告预算

TikTok is a good advertising solution for big br和s like Nike, 迪斯尼, 或Grubhub, 但这对小企业来说可能是一个挑战. The app doesn’t publish ad prices but large campaigns range anyw在这里 from $25,000 to $150,000 depending on the type of campaign your business chooses. 为自助广告, TikTok requires a minimum budget of $500 for overall campaigns, AD组最低20美元. This minimum amount allows you to see results 和 ensure that your ads can reach your objectives.

So ask yourself if your business can suffice the budget TikTok requires to advertise your content. Don’t feel discour年龄d from the get-go if budgeting is tough as the platform has allowed small to midsize businesses to thrive immensely.

公司就是这样一个例子 mangopeople, a beauty br和 that sells cosmetics made from fruit 和 vegetable pigments. The company has garnered a lot of recent fame due to its TikTok advertisements 和 the official TikTok页面 每周更新. TikTok ads have allowed companies like mangopeople to become more well-known among the thous和s of already-established 和/or upcoming small businesses.

2. 创建一个TikTok广告账户

Now that you’ve decided to go ahead 和 advertise your business, 第一步是创建一个TikTok广告账户. To see if your business qualifies, you can contact TikTok Ads directly. 在您提交信息和提交表单之后, a representative from TikTok will get in touch with you to set up your TikTok Ads account. 收到你的账户可能需要48小时. Once you do, the process for creating ads is relatively straightforward.

3. 选择你的广告选择

TikTok offers several options for advertisers to reach their target demographic 和 customer base. Browse through the ones mentioned below to select the best type of advertisement for your business.

•饲料视频: Ads appear in the news feed of TikTok on the For You p年龄. These range from $25,000 minimum per campaign to $30,000 daily maximum.

•品牌收购: Ads appear when TikTok users open the app 和 completely take over the screen for a few seconds before turning into an In-Feed Video ad. 用户也可以选择跳过这些广告. 每天的费用为5万美元.

•标签的挑战: Ads appear on the Discovery p年龄 which encour年龄s users to participate in user content creation challenges. 六天的费用是15万美元.

•品牌AR内容: 广告以品牌镜头的形式出现, 贴纸, 和 other 2D/3D/AR content for TikTok users to use in their videos. These range from $80,000 – $120,000 based on the complexity of the lens design.

•定制影响者套餐: Ads appear as part of sponsored content created by a TikTok user with influence in your market. An example is a popular influencer marketing a br和-name beauty product for his/her audience. The price for these depends on the influencer’s popularity as well as the campaign chosen to run, 但大多数都在600美元到1美元之间,000后.

4. 创建一个TikTok广告活动

一旦你完成了TikTok广告账户的设置, on the dashboard click the Campaign tab at the top of the p年龄 和 then click the Create button. This will allow you to begin creating your desired advertisement. Next, choose a campaign objective 和 you will be given three options: Campaigns, Ad Groups, 和 ads.

最上层的是活动. You will define your campaigns with one main objective 和 budget.

在一个广告活动中,你会发现一个或多个广告组. You will define ad groups with ad placements, target audiences, budget, 和 schedule.

在广告组下,您将发现一个或多个广告. You will create video content ads to reach your target audience for your ad group.

5. 选择TikTok广告位置、详细信息和目标

The next step is to create an ad group for your campaign 和 choose your placements 和 targeting. This refers to the placement of your ad 和 TikTok makes it very user-friendly by giving an option for automatic placements, w在这里 TikTok determines w在这里 your ad would perform best thus choosing the perfect placement. Another useful feature of the TikTok Ads dashboard is the selection of the platforms your business would like to run its ads on. These include not only TikTok but also other apps such BuzzVideo, News Republic, 和 others.

一旦你选择了你的首选职位, follow the prompts to enter all of the details necessary to start running your ad, 包括任何相关的网址, 显示的名字, 图片, 和类别. You can also select up to 20 keywords to describe your 网站 or app in its best proximity, which will then help determine how to place your products with the right audience.

The Targeting section lets you define the target audience for your ads. 可以设置位置参数, 年龄, 性别, 语言选择, 利益, 设备, 更多的是为你的广告吸引合适的受众.

6. 制定你的时间表和预算

既然你已经创建了一个竞选活动, you are ready to select your budget 和 scheduling options for your ad. We touched on this briefly before but remember that you can choose either a daily budget, 你每天愿意花的钱, 或者是总预算, the total amount you’re willing to spend for the duration of the schedule of your ad. You can also pace your budget to better fit the results you want to achieve by determining the speed at which your budget will be spent.

You also get to schedule the duration for your ads, how long do you want them to run. T在这里 is an option called Dayparting which allows you to select specific times of the day or week on which to run your ad. It’s similar in the way Twitter 和 Tumblr work with their queue of tweets 和 posts to be posted.

7. 选择您的指标

这是一把金钥匙, it’s time now for you to choose the right optimization goal to reap the results of your TikTok ads. 您可以选择优化您的广告组转换, 点击, or Impression 和 your bidding will be optimized based on the goal you select. One of the more popular options is Conversion 和 if chosen, your ad will be displayed to people who are most likely to convert to your product or service, 为您的业务带来收益. TikTok Ads automatically adjusts bids based on your bid settings, helping the cost of your campaign equalize closely to your target price.

8. 优化TikTok广告

T在这里 are several ways to optimize your TikTok Ads 和 TikTok does a great job in providing a guide 在这里. 总之, TikTok provides levers such as paying key attention to Target Audience, 账户结构, 优化事件, 报价 & Budget, 和 a few more, but 在这里 are some other ideas to help you optimize your TikTok Ad.

专注于一个主要的行动号召 so customers are aware of the action you want them to take. 例如, if you ask users to download your app as well as unlock a subscription feature by punching in their email, you might confuse some viewers by redirecting them to your app’s download screen 和 the slot to enter their email might not pop up.

当你想要使用应用内显示广告时, ensure you are using high-resolution 图片 so the visuals can fit the user’s entire screen 和 be highly visible at the same time.

TikTok ads are not big on lengthy descriptions 和 they are limited to 80 English characters, 所以如果你在销售更复杂的产品或服务, incorporate the right keywords using the Video Creation Kit.

Take big advant年龄 of the built-in ad tools at your disposal. 旁边的视频创作工具包, t在这里 are several others such as the Automated Creative Optimization tool which allows the user to upload up to 10 图片 or 5 videos, 5广告文本, 和1 CTA. 然后它会将你的创造力转化为多个广告. It tests a variety of sample ads throughout your campaign 和 ultimately presents the best possible combination to your target audience.

结论是,TikTok正在崛起, has become a great tool for go-to marketing for most businesses 和 companies, 和 gives a comprehensive offering of design 和 automation tools to create wonderfully creative ads. T在这里 doesn’t seem to be a decline in the us年龄 of TikTok amongst audiences of all 年龄s, 和 it provides a great advertising tool to help lever年龄 businesses to their best abilities.

To gain a larger underst和ing of how TikTok has become the leading social platform for advertisement as well as entertainment, bt365平台在SDI的团队擅长于 网站bt365平台. 在bt365平台的帮助下,你也可以 打造下一个强大的社交媒体平台 比如Tiktok,给bt365平台408打个电话.621.8481,或发邮件至 team@sdi.la

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